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Our Approach
Zon Capital Partners seeks to support seasoned entrepreneurs in building
companies of enduring value. The Zon team works closely with portfolio
company management to assist with strategic and operating plans, recruiting
and interviewing key management and board additions, building and executing
strategic relationships, and implementing successful exit strategies.
As board members, the managing partners provide experience and open
their extended network to assist companies in their development and
growth.
The best way to approach Zon Capital is through someone with whom
we already have a relationship. It might be a member of our Advisory
Board, or someone who is part of our extended network, including management
team members of our portfolio companies, or recruiters, lawyers, accountants,
etc. If you do not have a relationship with anyone in our network,
please send your business plan directly Val Bruder, her contact information
is listed in "Submit a Plan".
Review your Plan and Assessing the Opportunity
We are most drawn to business plans that clearly present innovative ideas managed
by a seasoned team of industry veterans. We seek companies at the inflection
point of their development as outlined in our Investment Strategy. Regardless
of our ultimate investment decision, we enjoy the opportunity to work with
entrepreneurs and will provide efficient and timely responses in a constructive,
straightforward manner.
Meeting your Management Team
We like to meet in person with the management team of companies that pass our
initial filters. Management must have the appropriate skills to manage the
company at its current stage of development and possess deep experience in
its given industry. We are more likely to consider companies led by people
whose reputations are familiar to us, or those who can provide excellent
references. We will ask for a presentation of your business opportunity,
including, management team backgrounds, business model, technology review,
financial projections, sales pipeline and projected use of funds.
General Due Diligence
If we continue to pursue the investment and move into the due diligence phase,
we engage the full Zon Capital team in evaluating the opportunity and becoming
familiar with the company, its key people and strategic partners. In addition
to relying on the experience of the Zon Team, and our Advisory Board, we
have developed numerous relationships with many industry experts that we
call upon to assist us in the due diligence process as necessary and for
candid evaluations.
Zon will do extensive reference checks in order to obtain a better
sense of the entrepreneur's past experience. As a matter of diligence,
we make a point to obtain references outside of the list provided by
management. We also call a number of customers to get first-hand responses
to the company's products and services. We expect potential investments
to have quality customers who express strong confidence in the products
and services offered.
In evaluating a potential investment, we need to be confident that
the product is complete, and that the product does what it is purported
to do. We perform detailed research into the company's market, technologies,
and competitors. To evaluate the company's technology, Zon does not
rely solely on in-house expertise, but may engage appropriate specialists
to assist in the technology evaluation.
Evaluating the Risks and Exit Strategy
The Zon team evaluates the overall business model, the product set, the appropriateness
of the management team, the size of the market, the competitive landscape
and the exit potential of the investment to develop a risk profile. If the
investment fits our target investment criteria, fits into our current portfolio
and we continue to like its potential, we will move to an investment decision.
Investment Decision
The Zon Capital investment committee is comprised of the three managing partners
of the fund, a unanimous vote is required to make the final decision to invest.
Valuation, board seats, requirements for additional investment, vesting schedules,
salaries, and other terms are negotiated and agreed to by the parties. We
will involve other reputable venture capital firms in the round of financing.
We will generally require that financing be syndicated with at least one
other reputable venture capital firm.
Working with our Portfolio
With each new investment we use a tool that is a standard methodology of the
fund - the 120-day plan. This strategic plan must be owned by the portfolio
company's management team, but is developed collaboratively with Zon. The
plan is a template of important, measurable key activities and objectives
used as a road map for the period just after investment. The Zon team views
the first 120 days after a company's first institutional round of funding
as critical to its success. The 120-day plan is a roadmap to assure that
each portfolio company is appropriately focused and has well-thought-out
capital and execution plans. This process, beginning immediately after funding,
provides coordination of the critical elements that lead to the creation
of a successful, growing business. The 120-Day Plan is an important foundation
that will evolve into the long-term planning tool used by the company to
build, grow and execute against its business plan.
No Surprises
In addition, the fund uses an oversight tool called the Zon Dashboard to monitor
the real-time progress of portfolio companies beyond the 120-day period.
The Dashboard keeps the managing partners, the senior managers of the portfolio
company and the board members synchronized on the key growth initiatives
for each company. The Dashboard tracks goals and objectives for each portfolio
company and serves as a central directory for maintaining key information
about each portfolio company, including: capitalization tables (current and
historical), all rounds of funding, financials, board representatives, key
committees of the board (such as the compensation, executive and audit committees),
bank relationships, lines of credit, auditors, and attorneys.
Partnership
We will be active board members for virtually all of our portfolio companies.
The managing partners have served previously on over 15 portfolio company
boards of directors and on such board committees as audit, executive and
compensation. Beyond the 120-day plan and board representation, Zon's involvement
will be focused on such tasks as advice on key operating decisions, interviewing
key management and board additions and providing introductions to reference
accounts and strategic partners. The managing partners have extensive experience
in facilitating corporate partnering deals for portfolio companies and that
will continue to be an important part of the added value that Zon delivers
to it's portfolio. Zon will reserve capital for follow-on rounds of financing
and will tap its extensive network to complete such rounds. And finally,
the Zon team has direct, relevant experience in pursuing exit strategies
for companies, including trade sales and IPOs.
Zon Capital Partners© 2004. All Rights Reserved.
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